Huawei Claims Top Spot in Global Smartwatch Market for 2024
Key Takeaways
- Huawei shipped 23.6 million smartwatches in Q1-Q3 2024, taking a 16.9% global market share
- Huawei's shipments grew by 44.3% year-on-year, with strong performance in China
- Apple's smartwatch shipments fell by 12.8% year-on-year, allowing Huawei to take the lead
Huawei Takes the Crown in the Smartwatch Market
The global smartwatch industry experienced a major shift in 2024 as Huawei surpassed Apple to become the top manufacturer. Despite ongoing trade sanctions, Huawei shipped 23.6 million smartwatches between Q1 and Q3 2024, capturing a 16.9% market share. This outperformed Apple, which shipped 22.5 million units and held a 16.2% share over the same period.
Huawei's growth has been impressive, with a 44.3% year-on-year increase in smartwatch shipments. The company also saw a 23.3% rise in its home market of China, fueled by popular models including the Watch GT5, Watch GT5 Pro, and Watch D2. Meanwhile, Apple faced a 12.8% year-on-year decline in its smartwatch shipments during the same timeframe. Xiaomi ranks third in the market, with Samsung and BBK following in fourth and fifth places respectively.
